Carter Williams                      carterwills@gmail.com
Copywriter & Strategist        (207) 272-8021

Brand Modul

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Collaborated with a design partner to develop Brand Modul's identity, positioning the agency as the premier partner for European brands entering the U.S. market. Oversaw brand design, messaging, and content strategy to ensure a cohesive and impactful presence across all B2B marketing materials.


















Responsibilities

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1    Brand Positioning
Strategically positioned Brand Modul as a leader in helping European brands establish themselves in the U.S. market.

2    Web and Deck CopyWrote all copy for the website and capabilities deck, including company overview, founders' bios, and services, to communicate the brand’s expertise and value proposition.

3    Content Strategy
Developed a comprehensive content strategy tailored to B2B marketing, identifying key content types and messaging for effective outreach.

4    Proposal Development
Created an in-depth project proposal outlining the services and approach for potential clients.




Contributions

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1    Clear Market Positioning
Established Brand Modul’s identity as a trusted partner for European brands looking to expand into the U.S., helping them differentiate in a competitive space.

2    Comprehensive Content
Delivered clear, strategic copy across web and marketing materials that effectively conveyed Brand Modul’s mission and services.

3    Enhanced Client Engagement
Developed a content strategy that strengthened Brand Modul’s B2B communication, driving awareness and interest in their services.












Developed strategic copywriting, content, and brand positioning to establish Brand Modul as a top-tier partner for European brands entering the U.S. market. Delivered clear, compelling messaging across all touchpoints, elevating the brand’s identity and equipping it to engage and attract a wide range of potential clients. This project showcased expertise in blending creative strategy with impactful communication to drive brand growth and visibility.

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