Chick-fil-A.
Developed North American campaigns alongside the Creative Director at Chick-fil-A, focusing on holiday catering, seasonal beverages, product launches, and online ordering systems.
Responsibilities
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1 Television Copy
Crafted compelling scripts for television ads that captured the essence of Chick-fil-A's brand and promoted various offerings.
2 Web CopyDeveloped engaging content for the Chick-fil-A website to enhance user experience and drive online ordering.
3 OOH Copy
Created impactful copy for OOH ads, ensuring visibility and brand consistency across diverse markets.
4 Social Media Copy
Produced engaging organic posts and paid ads for social media platforms to connect with Chick-fil-A's audience and drive engagement.
Contributions
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1 Campaign Development
Spearheaded campaigns that significantly increased visibility and sales for Chick-fil-A, including successful promotions of holiday catering and new product launches.
2 Strategic Messaging
Developed compelling messaging to promote Chick-fil-A's offerings and enhance brand perception among consumers.
3 Cross-Channel Impact
Integrated messaging across multiple channels to amplify campaign effectiveness and ensure consistent brand communication.
Crafted compelling content across television, web, OOH, and social media platforms to drive customer engagement and enhance brand perception.
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