Chick-fil-A.

Developed North American campaigns alongside the Creative Director at Chick-fil-A, focused on holiday catering, seasonal beverages, product launches, and online ordering systems.

Responsibilities

1 Television Copy

Crafted compelling scripts for television advertisements that captured Chick-fil-A's brand essence and promoted various offerings.

2 Web Copy

Developed engaging content for the Chick-fil-A website to enhance user experience and drive online ordering initiatives.

3 OOH Copy

Created impactful copy for out-of-home advertisements, ensuring visibility and brand consistency across diverse markets.

4 Social Media Copy

Produced engaging posts and ads for social media platforms to connect with Chick-fil-A's audience and drive engagement.

Contributions

1 Campaign Development

Spearheaded campaigns that significantly increased visibility and sales for Chick-fil-A, including successful promotions of holiday catering and new product launches.

2 Strategic Messaging

Developed compelling messaging to promote Chick-fil-A's offerings and enhance brand perception among consumers.

3 Cross-Channel Impact

Integrated messaging across multiple channels to amplify campaign effectiveness and ensure consistent brand communication.

Crafted compelling content across television, web, OOH, and social media platforms to drive customer engagement and enhance brand perception.

Case Studies
.