Carter Williams                      carterwills@gmail.com
Copywriter & Strategist        (207) 272-8021


Overview

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Copywriter and strategist crafting compelling narratives and effective brand strategies across diverse industries. Proven track record of impactful copy across digital, print, OOH, and experiential, combining creativity with strategic insight to elevate brand messaging and drive audience engagement. .Notable clients and collaborators include Suntory, Pierre Augustin Rose, NM3, Luka Sabbat, Bocci, SSENSE, prAna, SIZED, Saveur, Chick-fil-A, Reese Cooper, Dries Van Noten, Contributions Festival, Sofitel Hotels, Royalton Resorts, Edition Hotels, WestHouse, Lemaire, Basic Space, Studio Haos, Highsnobiety, USM Modular Furniture, Thursday Boot Co., Nardone Automotive, Carpenters Workshop Gallery, Brooklyn Gin, Dream Pops, Upsilon Gallery, Amor y Amargo, Bed Bath & Beyond, Dom Maria Sparkling, Soft Surroundings, The William Vale, and Proper Hospitality.








Copywriting

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1    Product Descriptions
Writing compelling descriptions and narratives for products and services.

2    UX Content
Crafting engaging content for websites, including landing and about pages.

3    Social Media CopyDeveloping content for social media platforms, from captions to ads.

4    Email Newsletters
Creating persuasive and informative content for email campaigns.

5    Press Releases
Drafting stories and announcements for media distribution.

6    Blog PostsGenerating content for blogs to engage audiences and drive SEO.
7    Video Scripts
Writing scripts for commercials, tutorials, brand stories, and more.

8    Event MaterialsCrafting event invitations, flyers, wall text, and other promotional materials.




Strategy.


1    Brand StrategyDeveloping strategies to build and position brands effectively in the market.
2    Campaign Development
Conceptualizing and executing marketing campaigns across various channels.

3    Content Strategy
Managing content creation to align with brand goals and target audiences.

4    Market Research
Researching market trends, audience preferences, and competitive landscapes.

5    SEO Strategy
Optimizing content for search engines to enhance visibility and drive traffic.

6    Trend Analysis
Identifying emerging trends and integrating them into creative strategies.

7    Creative Direction
Providing guidance on visual and thematic elements to align messaging.

8    Brand MessagingDeveloping clear and consistent messaging for target demographics.

9    Brand Positioning
Establishing unique brand positioning in competitive markets.












Shaping brands through strategic storytelling.