Suntory
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Spearheaded a video ad campaign for Suntory's vodka and whiskey lines in collaboration with Saveur Magazine. Led interviews with chefs from the greater Chicago area and crafted compelling video treatments based on their unique stories.
Responsibilities
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1 Video Treatments
Developed creative concepts and wrote video treatments for the ad campaign, highlighting the craftsmanship and stories behind Suntory's vodka and whiskey products.
2 Chef InterviewsConducted interviews with local chefs to uncover personal narratives and culinary inspirations, which formed the basis of the video treatments.
3 Campaign Execution
Collaborated with production teams to bring the video treatments to life, ensuring alignment with Suntory's brand values and campaign objectives.
4 Ad Creation
Oversaw the creation of multiple ads featuring each chef, showcasing their stories and the connection to Suntory's spirits.
Contributions
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1 Compelling Storytelling
Crafted narratives that resonated with audiences, leveraging the authenticity and expertise of local chefs to enhance brand storytelling.
2 Collaborative Approach
Worked closely with Saveur Magazine and production teams to execute a cohesive and impactful ad campaign that showcased Suntory's commitment to quality and craftsmanship.
3 Campaign Impact
Contributed to a successful campaign that effectively promoted Suntory's vodka and whiskey lines, generating positive brand awareness and engagement among target consumers.
Blended storytelling and strategic copywriting to create engaging content for Suntory's campaign, highlighting the essence of their core products. Leveraged the narratives of local chefs to craft a compelling campaign that resonated with audiences and strengthened Suntory's market presence.