Overview
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Copywriter and strategist crafting compelling narratives and effective brand strategies across diverse industries. Proven track record of impactful copy across digital, print, OOH and experiential, combining creativity with strategic insights to elevate brand messaging and drive audience engagement. .Notable clients and collaborators include Chick-fil-A, Dries Van Noten, Bed Bath & Beyond, The William Vale, Edition Hotels, Contributions Festival, Reese Cooper, Sofitel Hotels, Royalton Resorts, WestHouse, Lemaire, Basic Space, Studio Haos, Highsnobiety, USM Modular Furniture, Thursday Boot Co., Suntory, Pierre Augustin Rose, NM3, Luka Sabbat, Bocci, SSENSE, prAna, SIZED, Saveur, Nardone Automotive, Carpenters Workshop Gallery, Brooklyn Gin, Dream Pops, Upsilon Gallery, Amor y Amargo, Period Correct, Dom Maria Sparkling, Soft Surroundings, and Proper Hospitality.
Copywriting
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1 Product Descriptions
Writing compelling descriptions and narratives for products and services.
2 UX Content
Crafting engaging content for websites, including landing and about pages.
3 Social Media CopyDeveloping content for social media platforms, from captions to ads.
4 Email Newsletters
Creating persuasive and informative content for email campaigns.
5 Press Releases
Drafting informative announcements for media distribution.
6 Blog PostsGenerating content for blogs to engage audiences and drive SEO.
7 Video Scripts
Writing scripts for commercials, tutorials, brand stories, and more.
8 Event MaterialsCrafting event invitations, flyers, wall text, and other promotional materials.
Strategic Planning & Execution.
1 Brand StrategyDeveloping strategies to build and position brands effectively in the market.
2 Campaign Development
Conceptualizing and executing marketing campaigns across various channels.
3 Content Strategy
Managing content creation to align with brand goals and target audiences.
4 Market Research
Researching market trends, audience preferences, and competitive landscapes.
5 SEO Strategy
Optimizing content for search engines to enhance visibility and drive traffic.
6 Trend Analysis
Identifying emerging trends and integrating them into creative strategies.
Creative Direction & Brand Development
1 Creative Direction
Providing guidance on visual and thematic elements to align messaging.
2 Visual Storytelling
Utilizing narrative techniques to communicate brand stories effectively.
3 Brand MessagingDeveloping clear and consistent messaging for target demographics.
4 Brand Positioning
Establishing unique brand positioning in competitive markets.
Collaboration & Management
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1 Team Leadership
Leading cross-functional teams, ensuring high-quality deliverables.
2 Partnership Proposals
Creating compelling proposals to secure collaborations and partnerships.
3 Content Management
Overseeing content creation for consistency and quality across channels.
Project Management & Analytics
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1 Timelines & Budgets
Managing project timelines and budgets to ensure efficient execution.
2 Campaign Analytics
Monitoring and analyzing campaign performance to optimize strategies.
Shaping brands through strategic storytelling.