SIZED
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Transformed SIZED from an ongoing curatorial project with a consultative arm into a dynamic creative studio. This repositioning included launching a 6,000 sq ft multipurpose space and a SIZED-branded exhibition series, while providing comprehensive client services. Responsibilities included writing partnership proposals, social media copy, email newsletters, press releases, web and blog content – featuring interviews with prominent figures in art, design, and fashion – as well as creating exhibition wall text, signage, and event invitations.
Responsibilities
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1 Repositioning Strategy
Led the repositioning effort to establish SIZED as a multifaceted creative studio with a dedicated space and curated exhibition series, enhancing brand identity and market positioning.
2 Digital MarketingManaged email newsletters and crafted engaging web and blog content, including interviews with influential figures in art, design, and fashion communities, to drive audience engagement and brand awareness.
3 Event Communication
Wrote all event-related communication, including press releases, exhibition wall text, signage, and invitations, ensuring consistency in brand messaging and event promotion.
4 Client Project Leadership
Led copywriting and strategic direction for client projects, collaborating closely with cross-functional teams to deliver cohesive and impactful creative solutions.
Contributions
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1 Brand Development
Transformed SIZED into a recognized creative studio with a distinct identity and expanded service offerings, attracting diverse clientele and fostering industry partnerships.
2 Content Excellence
Produced high-quality content that resonated with target audiences, reinforcing SIZED's expertise and thought leadership in the art, design, and fashion sectors
3 Client Engagement
Strengthened client relationships through strategic communication and tailored content solutions, driving client satisfaction and repeat business.
Leveraged skills in creative strategy and copywriting to elevate SIZED's profile and establish its position as a leading creative studio. Spearheaded repositioning efforts, produced compelling content, and led client projects, contributing to the studio's growth and success in a competitive creative industry landscape.
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