Bed Bath & Beyond
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Contributed to Bed Bath & Beyond’s digital transformation during a brand refresh by conducting market research, crafting targeted copy, and enhancing the user experience through strategic UX efforts. Played a key role in improving customer engagement and driving conversions across digital touchpoints.
Responsibilities
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1 Market Research
Conducted extensive research to analyze consumer behavior and preferences, while also performing a detailed competitor analysis to benchmark Bed Bath & Beyond against market leaders and identify opportunities for differentiation.
2 Trend ForecastingAnalyzed emerging industry trends to identify opportunities for Bed Bath & Beyond to stay relevant and innovative in a competitive retail environment.
3 Web & Email Copy
Developed compelling web and email copy that aligned with brand messaging, driving customer engagement and contributing to a seamless user journey across digital platforms.
4 Wireframing
Created wireframes for landing pages to optimize user experience, enhance navigation, and improve conversion rates, resulting in a more streamlined and efficient website.
Contributions
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1 Brand Refresh
Utilized market research, competitor analysis, and trend forecasting to shape creative strategies that differentiated Bed Bath & Beyond from competitors and resonated with its target audience.
2 Customer Engagement
Enhanced web and email copy that effectively communicated Bed Bath & Beyond’s offerings, resulting in increased engagement and stronger brand messaging.
3 UX Optimization
The wireframes I developed improved the website’s functionality and user experience, making it easier for customers to navigate and convert, contributing to higher sales.
Integrated strategic research with creative execution at Bed Bath & Beyond, delivering a more engaging and conversion-driven digital presence for the brand.