Bocci
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Crafted copy across all platforms for the launch of Bocci's 14p, a portable recreation of their flagship product. Deliverables included web copy, social media content with infographics, product descriptions, press releases, event wall text, invitation text, and advertising content.
Responsibilities
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1 Web Copy
Developed engaging content for the Bocci website to introduce and describe the features of the 14p product, highlighting its innovative design and functionality.
2 Social Media CopyCreated compelling posts and infographics for Bocci's social media channels to generate buzz and educate followers about the new product.
3 Press Release
Crafted a press release announcing the launch of the Bocci 14p, emphasizing its unique features and positioning within the market.
4 Event Wall Text
Wrote concise and impactful text for display during the launch event, capturing the essence of the Bocci brand and the significance of the 14p.
5 Event Invitation/Flyer Text
Wrote concise and impactful text for invitations and flyers the launch event, capturing the essence of the Bocci brand and the significance of the 14p.
Contributions
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1 Strategic Messaging
Developed a cohesive narrative across all copy elements to ensure consistent brand messaging and highlight the key selling points of the Bocci 14p.
2 Audience Engagement
Created content that resonated with target audiences, driving interest and excitement about the new product.
3 Campaign Success
Contributed to a successful launch event that effectively showcased the Bocci 14p and generated positive feedback from attendees and media.
Leveraged copywriting and strategic communication skills to support the launch of Bocci's 14p. Crafted compelling, informative content across multiple channels to introduce the 14p to the market and position it as a must-have innovation in portable lighting solutions.
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